BetterFaith Affiliate Rev-Share Model

BLUFRev-share is the right call, if you cap the window

A revenue share is the only acquisition structure with zero upfront cost: you pay influencers only after you collect, so the program is self-funding and risk-free to scale, which is exactly what a pre-revenue balance sheet needs. The one thing that can break it is not the commission rate, it is how long you keep paying on a single referred customer. Pay 12% forever and a loyal client can cost more than they are worth. Pay 12% on a defined window and the same deal stays healthy. The model below makes that tradeoff visible in real time.

At the defaults, a referred customer returns LTV:CAC of ~4:1 on a 12-month window, well above the 3:1 line.
The faith-and-grace ask is not a lower rate. It is rev-share instead of upfront fees, commission on what you collect, and a window we extend as we grow.
Retention is the real lever. Watch the LTV:CAC number as you raise the window and average lifespan.

1The live model

Every number on the right recomputes as you change an input. Defaults reflect a reasonable first read; replace them with your real figures as you learn them.

Price & audience code

Session price ($)

Offer a 10% audience discount code

Discount code (%) applies to all of that customer's sessions

10%

Commission is paid on the single line that decides fair vs. costly

Cost stack per session

Guide payout ($)

Card processing

% +$

Variable tech / support per session ($) video infra, SMS, support

Commission

Influencer rev-share (%)

10%

Pay an agent / manager override

Agent override (%)

Attribution window how long a referral keeps earning

Retention & volume

Sessions per customer / month

2.0

Average months retained

Number of influencers

New paying customers / influencer / month

Program fixed cost / month ($) tooling + admin

Margin / commissioned session

Customer LTV (gross)

before commission

Affiliate CAC / customer

total commission paid

LTV : CAC

healthy

2Per session, where the dollar goes

Zero upfront cost: the influencer is paid only out of a session you already collected. Nothing is at risk before revenue arrives.

3Per customer, by attribution window

The window is the decision. A short window protects margin; a long window rewards the partner. Your selected window is highlighted.

Window	Comm. sessions	Affiliate CAC	Net LTV	LTV : CAC	Eff. rate

Net LTV is contribution after guide, processing, tech, and commission, across the customer's whole relationship. Eff. rate is total commission as a share of everything that customer pays you.

4Program P&L

Mature month (steady state)

Active customers 0

Sessions 0

Collected $0

Guide + processing + tech $0

Commission $0

Fixed $0

Program contribution $0

Year 1 (12-month ramp)

Collected $0

Commission paid to partners $0

Per influencer / year $0

Year-1 contribution $0

5Is the discount code worth it?

A code only pays for itself if it drives enough extra bookings to cover the thinner margin on each one. It also doubles as your attribution mechanism, catching people who hear the influencer and then search for you directly.

Margin, no code

Margin, with code

Bookings lift to break even

6The recommended structure

What to put in front of partners

10% rev-share to the influencer (plus a 2% agent override only where an agent is genuinely involved), paid on collected revenue, not list.
Recurring for 12 months per referred customer. Real partnership income, not a one-time bounty, but bounded so a single customer cannot run an open-ended tab.
Clawback and hold: commission is earned when the session is delivered and not refunded, paid monthly. Voids on refund or no-show inside 14 days.
Unique code per partner, on collected, run as a time-boxed test. Keep it only if it clears the break-even lift shown above.
No affiliate SaaS yet. At four or five partners, unique codes plus a tracked sheet is enough. Add tooling when volume earns it.

How to frame the "grace" ask

Grace does not mean a below-market rate. It means patient, aligned terms: take rev-share instead of an upfront fee we cannot fund yet.
We are transparent about the economics and we revisit the window and rate generously once revenue is real. A 12-month window today can become lifetime later.
The mission match is the offer: their audience gets a genuine discipleship resource, and they share in every life it reaches, for a year, per person.
Watch retention. If average lifespan climbs well past a year, lifetime rev-share quietly doubles CAC. Move the sliders and you will see exactly where the deal stops making sense.